Eager to keep Love Island fans entertained while their favourite show is off air, ITV bosses have revealed a new reality show which they believe will appeal to a similar audience.
Celebrity Dump will hit our screens next month and producer Suzy Sherlock explained what it’s all about.
“Z-list celebrities will take a dump and contestants have to guess whose dump it is by simply looking at it and giving it a quick sniff.”
Suzy said Love Island has shown TV bosses that people will watch any old shit (no pun intended) and she’s confident Celebrity Dump will be a big ratings success.
Our research shows that as long as the stars of a show are young and good-looking, millions of people will tune in every night to watch them no matter what they’re doing. Even having a shite.”